STINE GOYA REESTABLISHED AN ICON IN A BRAND NEW COLLABORATION WITH GEORG JENSEN AND ITS ICONIC DAISY JEWELLERY COLLECTION. ECHOING THE SYMBOLISM OF THE DAISY FLOWER ITSELF, THE GEORG JENSEN 'DAISY' TAKES ON LIFE ANEW WITH PASTEL PETALS AND FREASH SILHOUETTES – FROM STATEMENT EAR CUFFS AND NECKLACES TO DELICATE EARRINGS AND BRACELETS

GEORG
JENSEN
X STINE
GOYA

THE GEORG JENSEN DAISY REALLY TAKES ME BACK TO MY CHILDHOOD IN DENMARK. IT’S SUCH AN ICONIC EMBLEM OF OUR COUNTRY. I REMEMBER SO CLEARLY RIFLING THROUGH MY GRANDMOTHER’S JEWELLERY BOX AS A CHILD AND PLAYING DRESS-UP WITH HER DAISY PIECES.

WITH THE GEORG JENSEN TEAM WE WANTED TO REIMAGINE THIS CLASSIC AND ICONIC DESIGN, EXPLORING HOW TO BRING THE STINE GOYA UNIVERSE OF COLOUR AND PRINT TO THE COLLECTION. WE DECIDED TO CREATE BOTH NEW EVERYDAY PIECES AND WOW-FACTOR STATEMENT PIECES BUILT UPON THE GEORG JENSEN DAISY LEGACY.

– STINE GOYA HERTZ, CREATIVE DIRECTOR