We teamed up with furniture and set designer @ftm_frn for our latest PF20 'Still Life' project.

1) PLEASE INTRODUCE YOURSELF AND YOUR WORK

My name is Fatima Fransson - I’m originally from Stockholm but the last 5 years I’ve been living in Copenhagen where I’ve been studying at The Royal Danish Academy of Fine Arts. I work both as furniture and set designer, which means that I build objects or creates environment for still life, film or in music videos. But my assignments vary and I’m also accustomed to working in the editorial/fashion sphere, with advertising campaigns for furniture or fashion brands – like I recently did for Stine Goya PF20.

2) WHERE DO YOU SEEK INSPIRATION FOR YOUR CREATIVE PROJECTS?

I draw inspiration and energy from my everyday life, the people I meet and the collaborations I do. My methodology is sometimes rooted in history - however I find that the colour, forms and patterns present in my West African and Swedish background guide my narrative.

3) HOW DID YOU WORK WITH MATERIALS FOR THIS SHOOT?

For the PF20 campaign, I worked with emotion, the environment and materials to create a contrast to Stine Goya’s feminine expression. I wanted my work to highlight the collection in a new and inspiring way.